Beverage Brand

Brand Activation 

• Activate an on-site mobile promotion at the UFC 100 Fan Expo at Mandalay Bay Casino in Las Vegas, NV to further tap into the youth market and further align the brand with the fight community

Solution

• Mobile Promotion: “Be a VIP with a featured UFC Champion” mobile contest, where fans were encouraged to text 37706 for a chance to attend a post-fight party with a featured fighter (each confirmation SMS response notably displayed the brand)

Results

• Over 16,000 messages received by fans with brand engagements via SMS