MCG

Solutions - myFRM

MCG’s core differentiator in the marketplace is our flagship solution, myFRM (my Fan Relationship Manager). Fans visit websites with the intent of interacting with a celebrity. Many celebrity sites today do not allow fans to send a message because of the inability to respond to fan requests and comments. myFRM can be seamlessly plugged into your existing website, MySpace, Facebook or other social networking engines.

myFRM lets fans send a message to the intended celebrity. The intuitive communication system will enable a personalized, customized response to the fan. If a fan is inquiring about a pre-event meal, fitness regimen, or invite to a birthday party, they will receive an appropriate message from their favorite celebrity, via myFRM. MCG works with celebrity management teams to ensure that all responses are in accordance with the communication and brand focus. By including a call to action in each message and links in each email response, myFRM ensures a significant emotional impact on fans while influencing their online behavior.

Through myFRM, clients can track improved communication and correspondence and will have statistical evidence to show increased brand value. myFRM is a web based software solution that allows you, the client, to manage your incoming mail from anywhere in the world. Because it is a web-based system, there is no wasted time with software upgrades or backups. Because myFRM is completely hosted on MCG servers, there is no software to buy, download, install, or maintain. MCG supports multiple languages, which currently include English, French, and Spanish. Our robust security model prevents unauthorized access by user or location. Simply log-in over the Internet and start saving time and money while enjoying all the benefits of the myFRM solution.

What are the Benefits of myFRM ?

• Flexibility – you have the freedom from time and space as myFRM can be accessed anytime, from anywhere in the world. Whether you are at home, travelling, or at an office, you can access your letters and reports, 24 hours a day, 7 days a week, and 365 days a year.
• Immediacy – all of your data is centrally located and can be accessed when needed.
• Customizable – language, colours, graphics, and responses are based upon what you want and need. MCG can provide user log-ins in English, French and Spanish.
• Simplicity – there is no IT infrastructure, as all you need is a connection to the Internet.
• Easy to Use – MCG has designed the myFRM user interface to make it clear, practical, and simple to navigate. Each screen is easy to browse and information is presented in one form at all times.

For pricing information, please contact our Sales Department at (914) 478-1537