Mercury Communications Group (MCG)

MCG

Connecting Celebrities With Fans

 
 

Solutions - myFRM Tracker

The email marketing environment is very competitive with competitors having similar features and price points. As leaders in Fan Relationship Management, our system integrates your communication platform with myFRM and other solutions. Most fan clubs send out generic newsletters with updates and promotional information. Regular communication is important but when done in conjunction with myFRM, fans are more engaged and loyal to your calls to action.

We monitor and stay up to date on the latest legislation and regulations — so that we can make sure your email campaigns comply.

MCG templates are Format Tested in email environments to ensure that your email campaigns — whether HTML or text — look great when they are received.

We build and nurture relationships with major ISP’s, so if an issue does arise, our experts can work with you to get the problem resolved quickly.

myFRM Tracker is a fully integrated e-mail marketing program that tracks your e-mail campaigns in real time. Clients can send personalized e-mails that include newsletters, contests, surveys, promotions, and other campaigns that will engage fans.

myFRM Tracker interface myFRM Tracker measures: How many e-mail messages were sent and delivered? What percentage of your subscribers opened each e-mail? Which links generated the most ‘click-throughs’? How many messages were forwarded to additional fans and what did these fans do with the e-mail? Our reports continue to profile the interests and behavior of your audience. The power of myFRM Tracker is increased exponentially when integrated with myFRM. myFRM Tracker provides clients with a conduit for fans to reply to e-mails. Why not engage your audience in a more proactive manner - make them feel like they are a part of the organization and give them a voice? Let them feel like a GM, agent, trainer and friend.

Create dynamic emails

myFRM Tracker contains an editing tool enabling you to create your own templates. Format your messages, insert images, hyperlinks and other HTML elements. If you do not feel creative, let us design templates that will get your attention!

Analyze the results of your marketing campaign online

Using our various statistical reports, you will be able to measure the efficiency of each of your marketing campaigns. For example: Determine the number of e-mails sent, the number of e-mails opened, and the list of hyperlinks that were clicked-on; including the click rate. Our search engine experts will be able to integrate Google’s Analytics functionalities into your marketing campaign.

Manage an unlimited number of contacts

myFRM Tracker is one of the few solutions on the market offering an unlimited quantity of contacts. You can manually add a dozen e-mail groups or import thousands of e-mail addresses from different databases, using our user friendly import feature.

Manage an unlimited number of mailing lists

If you have one or 500 mailing lists, your myFRM Tracker account offers the possibility to manage an unlimited number of mailing lists.

Schedule your mailing for a specific date and time or send it immediately

Through 3 simple steps, send a special offer to a particular subscriber, a group of subscribers or all the subscribers contained in your data base. You can also send your marketing communications the same day or schedule it in the future. This feature is particularly useful for reminders, seasonal offers or when you are out of the office. Based on the traditional postal system, we are also the only solution offering «Express» or «Regular» delivery methods.

Benefit from our free and unlimited technical assistance

For the duration of you subscription, our technical department is always available to help you with your new myFRM Tracker account and answer all of your questions.

Nothing to download or install

There is nothing to download or install because myFRM Tracker is a 100% web based solution.

Join dozens of celebrities that are already using myFRM Tracker.

For pricing information, please contact our Sales Department at (914) 478-1537
 
 
 
 
 

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