WithinScope Powered By MCG

While loyalty is core to our offering we understand there are multiple “roads” to encourage and differentiate businesses customer / member and fan strategies. We work with you to leverage your current capabilities to identify and nurture the proper direction.

Customer, fan and member loyalty program structures and value propositions vary ranging from points based and discount programs to gift card and strategic partnership models. WithinSCOPE can support and facilitate your loyalty initiatives through:

  • Designing, building and managing a new loyalty program and customer strategy
  • Managing your existing or new loyalty program
  • Conducting a performance audit on your existing consumer loyalty program,
  • Ensuring you are getting value through your current loyalty program provider. WithinSCOPE ensures you are receiving the granularity of the data your should be receiving, and that the data provided is aligned to your needs
  • Creating a customer engagement strategy and value proposition for a new program
  • Identifying a data strategy and a data model that links the collection and value of the programs data to your companies objectives
  • Developing your customer segmentations
  • Developing your customer strategies that will achieve your growth objectives
  • Setting customer objectives
  • Managing campaigns including the development and execution of targeted marketing campaigns

MCG and WithinSCOPE have established unique products that are designed to address the customers, fans and members in the retail, financial services, manufacturing, consumer package goods, sports franchisees, charities and not for profit organizations.

WithinSTORE

Partner with retailers, QSRs, financial institutions and manufacturers to design, create and manage customer programs.

WithinSPORT

Align with franchisees, leagues, organizations, athletes and partners to better understand fans and customers with an affinity to a sport or team.

WithinCOMMUNITY

Facilitate special interest groups, charities and social communities to better understand and communicate to their member bases.

WithinSCOPE powered by MCG is well established to facilitate new media design, build and management advance customer marketing tools. We appreciate training and knowledge transfer can jump start an organization to consider customer centric best practices; WithinKNOWLEDGE is design to work with management teams to consider one-to-one customer strategies.

WithinMEDIA

Design new media applications and strategies to support customer programs through non-traditional communication tools and platforms.