Wednesday, February 3, 2010
MCG has been retained as the Mobile Marketing Partner for USA7’s. As the mobile marketing partner for the USA Sevens Rugby, MCG secured sponsorship for a mobile campaign with South African Airlines. MCG will use its myFRM Mobile platform to activate a Text-to-Win contest during the week of the USA Sevens competition in Las Vegas.
MCG will also activate a similar contest with Hooters Hotel and Casino, as marketing partner of the USA Sevens.
The USA Sevens is the largest rugby event in North America featuring sixteen nations, competing in forty-four matches over two days at Sam Boyd Stadium in Las Vegas.
Showcasing the best rugby players in the world, the USA Sevens features national teams from: USA, New Zealand, France, Australia, England, South Africa, Wales, Scotland, Samoa, Fiji, Argentina, Japan, Canada, Chile, Kenya, and Guyana
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