MCG

MCG is pleased to announce the launch of a new digital marketing strategy for tennis star Serena Williams. Her new website is now live at: www.serenawilliams.com. 

The new digital strategy includes use of our CMS (content management system) and e-marketing tools myFRM and myFRM Tracker. In addition, the site features a new CMS Dashboard that sumarizes and brings together all reporting and statistics.

MCG is able to increase revenue generation and measure the connection between Serena Williams, her Marketing Partners and most importantly her fans. There will also be some exciting contests that will be launched and promoted through the website offering fans more excitement.

MCG would also like to thank CyberGeneration (dba MCG Canada) with their assistance in this new launch.