Company
Mercury Communications Group (MCG) is a digital Sports & Entertainment marketing company focused on building targeted databases and fan profiles. MCG’s database and communication technology are a platform that our partners use to enhance digital management and effective distribution of products and information. By leveraging MCG technology, our partners generate significant influence over fans’ online behavior.
MCG acts as the gateway to audience-generated content and information. Three key components comprise our method for achieving outstanding communication success:
- Capture maximum data and statistics through a variety of on-line applications
- Profile and measure all digital information into a centralized pool of data
- Stimulate the database to ensure regular interaction among celebrities, sponsors and a core audience
Digital Strategy
Collect
Collect fan profiles and their actions generated online.
How:
- Website
- Other social networking tools such as My Space, Facebook, etc.
Profile
Organize data to build profiles and generate reports.
How:
- Dashboard provides accurate information for further strategies / actions.
Stimulate
Stimulate the fan base by using the nwe MCG strategic vision and tools
How:
- myFRM (personnalized email response)
- Newsletters
- Contests
- Publicity
- Viral application (send to a friend).
Solutions:
myFRM
Maximize your fan relations
myFRM Tracker
Measure your impact on the targeted audience
myFRM Digital Strategy
Grow and stimulate your fan base by delivering dynamic content
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