MCG

Athletes

The sports and entertainment markets continue to converge. Fans follow their sports stars and invest hours per week in order to consume the news and information on their favorite athletes. What are athletes doing to interact with their fans?

According to the Sports Business Journal surveys from 2004-2007, the majority of professionals in the sports industry agree that the greatest threat facing the sports industry is the disconnect with fans. Digital media enables fans to read, watch and listen to expert and peer opinion but rarely are fans able to interact with their favorite celebrity.

Since 2004, our patented myFRM (my Fan Relationship Management) has been transforming the bond between athlete and audience, all the while increasing the brand value of each one of our celebrities. We understand that you may not have the time to interact with every fan. Our intuitive communication technology enables you to have valuable, measurable interaction with your fan base. Every fan that sends an email will get a personalized and customized response – specific to their questions and comments. Our solutions enable our clients to profile and measure communication with your fan database.

There are only a handful of athletes who currently attract the lion’s share of the sponsorship and merchandise dollars. MCG works with those A List athletes but we also build and profile the loyal, regional fan bases of those athletes who may not get as much mainstream media exposure. As we nurture your fan base, we add to your brand value through endorsements, corporate partnerships, licensing and merchandising and additional revenue opportunities.

Solutions: