Direct Fan Relationship Management
- Build targeted databases
- Measure, analyze and report on all campaigns
- Build dynamic web based solutions
- Increase sponsorship and corporate partnership revenue
- Impact your own ticketing and merchandise sales
Solutions:
myFRM
Maximize your fan relations
myFRM Tracker
Measure your impact on the targeted audience
myFRM Digital Strategy
Grow and stimulate your fan base by delivering dynamic content
Build Targeted Databases & Improve Your Fan Relationship Management
Mercury Communications Group (MCG) is changing the way organizations build targeted databases. Our patented myFRM (My Fan Relationship Management) solution responds with a personalized and customized message to every fan that sends an email or letter. myFRM enables clients to measure communication success, analyze their fan demographic and generate real-time reports.
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